The Festival and Outdoor Events Show launch delivers quality audience and new business opportunities

04/10/2017 10:56:04

This week the doors opened for the inaugural Festival and Outdoor Events Show (Festout). The event joins the established array of Mash Media offerings that are dedicated to enhancing and supporting the events industry.

Taking place at Sandown Park in Surrey, attendees to the show enjoyed the fabulous surroundings and glorious September sunshine.

The quality of visitors that attended was extremely high for a launch show, with event organisers from high profile festivals, events, and brands travelling from around the UK to attend. Those that attended gained industry insights from two stages of content, within which, experts considered topics covering necessary practicalities of organising events, as well as innovations to inspire organisers to excel within the outdoor events industry of the future. 

Over 100 exhibitors offered a range of products and services, all focussed on producing superior event creation. Visitors to Festout were able to secure cost-effective solutions, and unique offerings; the impact of these business opportunities will positively affect a far-reaching network of event organisers, and their event specific audiences.  

Exhibitor feedback has been immensely positive, corroborated by a 70% onsite rebook rate. TCM Trailers were particularly impressed with their experience at Festout; their first booking achieved directly off the show was secured at 09:05am the morning after event close.  

The consensus from exhibitors is that those that attended were directly relevant to their businesses, enabling genuine connections to be formed. Festout’s Event Director, Duncan Siegle, comments; “We launched the exhibition on the back of many successful years with Event Production Show, to give our audiences a show at the end of the season, complimenting EPS at the start.  The indoor and outdoor space at Sandown Park allowed our exhibitors to really show off and there were some tremendous structures on site for our visitors to enjoy.  We didn’t know exactly what to expect in year one but were delighted with the feedback from exhibitors on the quality of people they met and detailed conversations they had.  Our exhibitors have already signed new business contracts on the back of the exhibition, as well as with Festout for 2018 and this gives us all the opportunity to enjoy the second edition in September next year.”

Siegle continued “I’d like to take this opportunity to thank the many exhibitors, sponsors and partners who invested their time and money to support the launch of this exciting new exhibition, in particular Nick Morgan from The Fair, the team at GL events UK, NOEA, The Ticket Factory, the many other speakers and contributors and, of course, our venue for the launch and for 2018 – Sandown Park and The Jockey Club.”

Festout will return next year – expect expansion, continued quality, renewed inspirations, and yet another must-attend show. 

 

Photograph: Mike Fletcher @ Slippy Media

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